fbpx

60 DAY MASTERMIND PROGRAMME




A 60 day online coaching program with Sue Richards for entrepreneurs to be able to sell their coaching and consulting services with authentic ease and confidence.

Do you have great programs and services yet few clients signing up? Do you get people wanting to speak with you yet always have to go and ‘think about it’ or ‘speak to their husband first’.

WOULDN’T IT BE GREAT TO NOT FEEL AWKWARD TALKING ABOUT THE PRICE OF YOUR PROGRAM, NOT TO GET THAT HEART FLUTTER WHEN YOU SAY YOUR PRICE? TO CONFIDENTLY TALK ABOUT YOUR PRICES AND KNOW YOU ARE COMING FROM A PLACE OF AUTHENTICITY. AND THINK, HECK, THESE PEOPLE ARE GETTING AN AMAZING VALUE FROM ME.


I see it time and time again in the online industry where people put a huge amount of effort into their marketing through Facebook ads, newsletters, speaking events, blogging and then feel awkward on the sales call. Many hope that the potential new client will feel so obliged that they won’t mind the money part, or maybe they won’t even ask.

Well, I am here to tell you that sales isn’t the scary part of the process, it is the part that brings in the money to your account, keeps your business moving forward and is the enabler for your dream life. Money is the golden nugget that fuels your ability to serve people. Without it you don’t survive.

"GIVE EVERY MAN MORE IN USE VALUE THAN YOU TAKE FROM HIM IN CASH VALUE; THEN YOU ARE ADDING TO THE LIFE OF THE WORLD BY EVERY BUSINESS TRANSACTION"



- WALLACE D. WATTLES

Stop Selling & Start Serving, 60 day program takes you through the steps from bringing in clients to successfully landing clients without feeling nervous, cheesy or desperate. You will be awesome so you can serve more people and having the business you desire. Oh, and having extra money coming in takes the looming ‘will I make it’ feeling away too. Nice hey?

Sales did not come naturally to me, and working with traditional sales techniques I felt uncomfortable and pushy. BUT I loved spending time with business owners and really understanding their business and how marketing could increase revenue. I was closing more and more sales and at much higher values than other sales people. I was soon back running a sales team as my region grew and coaching new sales reps. I knew that if they were going to be successful they needed to mirror what I was doing. But, what was I doing? I wasn’t following any traditional sales technique I had learned over the years. I wasn’t selling at all! I was just helping business understand how they could increase revenue and grow their business through marketing.
I once took an account from declining £600,000 to £2.2mil in a year.

Buy listening to prospects and genuinely being interested in their business. Asking lots of questions to build a picture of what the challenge was and more importantly what I could do to help address those challenges, that is how the sales came.

People wanted to buy from me. Not because I asked them to, but because I was helping them solve a problem and adding massive value.

Now I am enrolling coaches and consultants to do exactly the same!

How? I prep for my audience. I listen. I know what to say when, and how. I shut up. I listen and I know when to present the prize. Oh, and I love to sell something to someone that will change their business or life. – Help them BUY!!

Want to feel this confident too?


YOU ARE HONEST WITH YOURSELF, YOU ARE READY TO MOVE FORWARD WITH THE SUPPORT OF SOMEONE WHO HAS BEEN THERE AND IS NOW A SUCCESS.


BECAUSE YOU KNOW IF YOU COULD DO IT ON YOUR OWN, YOU WOULD HAVE BY NOW.

IT IS TIME TO LOSE THE NERVES.




Stop feeling awkward.

It is time to get clear on who, what and why you are selling

It is time to fix the missing link in your business AND RECRUIT MORE CLIENTS.

It is time to hit your money desired goals.

It is time to have the business AND life you long for and deserve.


THIS IS FOR YOU IF…

You have...

  • You have a business and are open to knowing the steps to growth
  • You want to bring in money to your business through your passions and talents
  • You want to attract clients AND convert them
  • You want to feel confident in your sales and cut the small quiet hesitant voice
  • You want to have engaging clients every day that leaves you feeling uplifted and cut the dead wood from your list
  • You’d love motivation and support in your business and value the investment in yourself
  • You’re an action taker with aspiring dreams, a go getter and love working with like-minded business women
  • You want to bring your vision to life

WHAT YOU CAN EXPECT…

  • The exact 7 steps I have used to Stop Selling and Start Serving
  • Developing a success mindset and removing blocks that are holding you back
  • Clarity on your ideal client and who really excites you
  • To build “Know Like and Trust” in the first few minutes of a sales conversation
  • How to ask the right questions to get your prospects to give you what you need to help them
  • How to sell the solution, Present the Prizse, not the product, “The hole not the drill”
  • Recognise and act on Buying Signals
  • Technical Practice so your sales conversations are second nature to you
  • Talk about your packages and prices without your clients cringing
  • Support, motivation and sometimes a big stick to keep you taking action to move forward in your business

HELPING CLIENTS ACHIEVE THEIR DREAMS LIGHTS ME UP

WHY ME?



When I started in sales it did not come naturally at first. Managers told me that top performers had to have “The gift of the gab!” – What did that mean?

I HAVE HAD SOME AMAZING SALES, MARKETING JOBS THROUGHOUT MY 19 YEAR CAREER, MOST NOTABLY WAS FOR A DIGITAL MARKETING AGENCY WHERE I WORKED WITH LOCAL BUSINESS TO INCREASE LEADS AND REVENUE THROUGH THEIR WEBSITES.


I wish I could just erase the word SALES, because to truly be successful as a coach or consultant you have to help your prospect make the right choices for them. You have to change your mind set that you are not selling. I have created this programme to help you do just that!
I HAVE ALSO BEEN ON EVERY SALES AND MANAGEMENT COURSE UNDER THE SUN. MY TECHNIQUES AND TIPS COME TO YOU FROM OVER 19 YEARS OF TRAINING, BUT MORE IMPORTANTLY WHAT THOSE COURSES DIDN’T TEACH ME, BUT WHAT MADE ME SUCCESSFUL FROM UNDERSTANDING HOW PEOPLE BUY.


I would not have been the top salesperson in every team and company I have ever worked in if it wasn’t for all the training I have been through. I knew I needed to invest to get the results I desired. I am sure you are telling your clients the very same thing. It wasn’t until I invested in a high level coach, set out a plan, did the mindset work and then ‘sales practised’ that I got to execute my sales targets and smash them.

I AM SO MOTIVATED ABOUT SHARING MY YEARS OF EXPERIENCE AND SKILLS THAT I HAVE DEVELOPED WITH MY CLIENTS, THAT I WAKE UP EXCITED TO WORK ON MY BUSINESS EVERY DAY AND I WANT THAT FOR YOU TOO.

WHAT WOULD IT MEAN TO YOU TO -



  • Sell your products or services confidently because all you are doing is serving your clients.
  • Know that what you have to sell changes peoples lives
  • Have packages that create greater wealth for you and value for your clients
  • Have clients that you love working with everyday
  • Be able to sell your products or services in a way that gives you more freedom in your business and life
  • Feel proud of your growing wealth
  • Remove the nerves when asking for payment


If you are like me you want all of this, the social life, time to be healthy and you are ready to take action to elevate you and your business there.
IN 60 DAYS YOU WON’T RECOGNISE YOURSELF OR YOUR BUSINESSES. I’M HERE TO MAKE SURE YOU DON’T SOUND LIKE A PUSHY, DESPERATE SALESPERSON. I AM HERE TO COACH YOU TO SELL WITH AUTHENTICITY AND EASE BY HELPNIG CLIENTS MAKE THE RIGHT DECISION FOR THEM. I AM HERE TO TAKE AWAY THE NERVES LEAVING YOU FEELING CONFIDENT.

PROGRAM OUTLINE
PROVEN SYSTEM TO MAKE YOUE SALES EASY



Each week you work through the module sent at your own pace to really dig deep into every single aspect of the sales process. We go right back to the beginning, where you will look at YOUR mindset and the mindset of you ideal client. We move at your pace. We can dive deeper into an area you want or move quickly. The 60 days are yours to absorb at your pace. Whether you are just starting out or you have been cruising along for a while, together we will identify the course of action and really get you selling with authentic confidence.

PRECOURSE WELCOME PACK



  • Discovery Call with me
  • Welcome Pack to dive deep in to what you see success looking like on the course

MODULES WE WILL COVER IN THE 7 STEPS TO STOP SELLING AND START SERVING



STEP 1 - SALES MINDSET AND YOUR MONEY STORY

  • Change how you view sales and understand how clients buy in the modern day
  • Get rid of any old selling habits that no longer work in today’s economy
  • What’s holding you back from having the business and life of your desires
  • Create a new money story that supports your dreams
  • Realise your worth and your unique services

STEP 2 - KNOW YOUR SERVICE AND IDEAL CLIENT

  • Getting really clear on what you sell, your program or service
  • Clarity on who your ideal clients really are and who you want them to be
  • Cut the deadwood from your list, identifying your client’s pain points and how to tailor the package to them
  • What is your clients ‘why’?
  • Speak your client’s language
  • Creating packages that give you greater wealth
  • Know your figures and what each client is costing you

STEPS 3 to 5 CONFIDENT SALES CONVERSATIONS

  • Feel confident when building instant rapport
  • Ask the right questions to expose the opportunity, Stop talking!
  • How to demonstrate the value you help them add to their business/ life
  • Know your Packages and how they help your client achieve the outcome they desire
  • Know how to present the prize so that they are not left with a reason the think about it

STEP 6 - AUTHENTIC SELLING TECHNIQUES

  • The tricks to selling without sounding pushy
  • Have a sales pitch you are proud of
  • Know your prices and leavers to pull to get clients to buy
  • Recognise buying signals and act on them
  • Know when to walk away and still know you had a successful outcome

STEP 7 - OBJECTION HANDLING

  • How to avoid 99% of ALL objections
  • Look at the most common objections and how to overcome them
  • Tools and techniques to implement and use time and time again so you welcome objections rather than dread them
Sue Richards unwraps the sales process in a contemporary and powerful way that enables clients to add value, immediately.

I look forward to working with you again soon.

- Charles Powiesnik - Core Process, Emotional Intelligence Business Coach

READY TO START SERVING?



HERE’S HOW ‘COACHING’ WORKS

  1. We explore your business needs and see if we are a good coaching fit
  2. You will invest in your tailored coaching package, I will send you a customised contract and Welcome Pack. This will help you go deeper into what is holding you back, your areas of need and what success look like to you from the program. You will be taking action even before we start working together
  3. We set a standing weekly 30 Min coaching call appointment
  4. During each call, we map out the road to your goals. We cover the 7 STEPS IN DETAIL and how you can implement them immediately in your sales calls
  5. You’ll share with me your blocks and needs. I’ll provide guidance on how to keep moving forward and draw out the potential you have within you. I’ll give you all my tips, tricks and experience. You can be a sponge
  6. After each call, I will set you your “Homework” for the week ahead
  7. You then take Action!


SPECIFICS

  • 30 minute discovery call
  • 8 (30 minute) calls with me where I support you. I provide motivation for you to take action, keep you accountable and give you the knowledge to make decisions
  • Unlimited email access. Yep, we stay in contact throughout the 60 days. I will respond within 24 hours for all your business questions
  • Tailored resources for you to use within your business and life. These include modules, templates, research, video and audio
  • iContacts access to my personal experts, industry leaders and powerful coaches

I employed Sue’s services to help with my business growth. In particular, goal-setting, conversions and the formulation of a content marketing plan.

Sue’s unique mix of Sales, project management skills and a background in digital marketing are precisely what I required to drive my business forward. Since our partnership began, I’ve benefitted from renewed focus and motivation and an increase in inbound inquiries and leads.

If you run a business and need help achieving conversions and your targets, I wholly recommend a consultation with Sue to learn more. I have no doubts that working with Sue is the best thing that a new, or existing, business can do and her help will take the business to the next level!

— Matthew Peake – Tweak Video Production
WANT TO CUT THE CHEESY SALES PITCH. WANT TO BE PROUD TO OFFER YOUR SERVICES? WANT TO DROP FEAR AND APPLOLOGY IN YOUR VOICE WHEN IT COMES TALKING ABOUT YOUR PRICING?


Are you ready to work with me in a 60 day program of pure sales focused work to get your dream business pumping through helping as many customers as possible?

IT'S TIME TO TAKE IT UP A NOTCH, GET CONFIDENT AND MAKES SALES THAT ALLOW YOU TO HAVE THE RESULTS YOU LOVE IN BOTH YOUR LIFE AND BUSINESS.




“Even if you think you know how to sell you must attend one of Sue’s sales coaching courses”

We all have to sell
– ourselves, our businesses, our ideas. In fact we‘re constantly selling in one way or another.
I like no doubt a number of people who have a few miles on the clock. I’ve also been in sales roles in some shape or form for 30 years, and I feel pretty confident in my abilities. But, I attended one of Sue Coaching sessions to refresh and find to what tricks I might be missing.

I was not disappointed.

Sue’s course, “The Art of Turning Leads into Clients”, which I attended this week, refreshed old learnings and also gave me a fresh new look at the sales process. It really made me think again about how to turn a sales conversation which Sue described as “Commodity/ Transactional” into a “Value” conversation. I’ll work on this for sure.
This old dog has a new set of tricks to add to his toolkit!

- Ian Burnett - Itseeze Web Design Warwick