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ABOUT ME


Although I have been in Sales for over 15 years, I spent many of those early years following a process that was, in essence a ‘paint by numbers” strategy that was devised over 20-30 years ago when the world and business was a very different place. Part of that Strategy was “Sales is a Numbers Game”, Activity Activity, Activity. I went on many sales training courses from Cold Calling to Sales Management that talked about Objection Handling, Negotiation, features and benefits. Also, being forced to use a pre-set presentation sales deck that’s focus was all about the history of the company, how great they are, USPs Blah blah!!


Sales didn’t come naturally to me and having a process worked because my corporate clients where the likes of Orange, Mars Food, Lloyds TSB. The business I was closing with these companies was in excess of £5 million a year.



It was only when I went to work for a Global Technology start up Marketing company, after years in the corporate world managing sales teams, that I spent the first six months working with small local businesses and grow the UK arm of the company from the ground up, that I realised the way I used to sell did not work anymore and it certainly wasn’t “a numbers game”.


I loved spending time with local business owners and really understanding their business and how marketing could increase revenue. I was closing more and more sales and at much higher values than others. I was soon back running a sales team as my region grew and coaching new sales reps. I knew that if they were going to be successful they needed to mirror what I was doing. But, what was I doing? I wasn’t following any traditional sales technique I had learned over the years. I wasn’t selling at all! I was just helping business understand how they could increase revenue and grow their business through marketing.

Buy listening to prospects and genuinely being interested in their business. Asking lots of questions to build a picture of what the challenge was and more importantly what I could do to help address those challenges, that is how the sales came.

I loved spending time with local business owners and really understanding their business and how marketing could increase revenue. I was closing more and more sales and at much higher values than others. I was soon back running a sales team as my region grew and coaching new sales reps. I knew that if they were going to be successful they needed to mirror what I was doing. But, what was I doing? I wasn’t following any traditional sales technique I had learned over the years. I wasn’t selling at all! I was just helping business understand how they could increase revenue and grow their business through marketing.

Buy listening to prospects and genuinely being interested in their business. Asking lots of questions to build a picture of what the challenge was and more importantly what I could do to help address those challenges, that is how the sales came.

7 Steps

I have developed an amazing programme that takes you through 7 simple steps in increasing your sales conversions, enrolling more clients than ever before paying premium prices for your service.

Helping Clients

On top of that by no longer selling by helping clients buy you will enjoy and love sales rather than dread it.